Retaining the people they recruit
Fear of asking for the sale
No History of Success
Duplication – hard to duplicate yourself to help everyone who needs it
While direct marketing can be wonderful, it is not without its challenges. Many people start out very enthusiastic with the best intentions, then when they get home (or in front of their friends or family) they get nervous and anxious and are often not able to spread the word about the great products, even though they sincerely love them and use them.
Benefits For The Leadership
Ability for leadership to share their expertise in product knowledge
Ability for leadership to exercise their sales skills & abilities for their entire downline at the lowest levels
Leverages skills and abilities of the top performers and push this down to the grass roots
Ability to make thousands in the process .. does not cost you, but makes you money as a leader.
Allows distributors to overcome their fears and build confidence by modeling your interactions and behaviors on social media.
Ability to leverage your success and wins as an organization and push these to the masses quickly and easily.
Ability to provide creative and compelling social media content personalized to each distributor not matter who they are or where they live.
Ability to reach out to all the distributor’s friends and family even if they don’t or won’t.
Get more sales through your downline.
Get more distributors through your downline
Benefits For The Company
Ability to protect the company and product brands.
Direct sales to the public, without circumventing the distributors.
Reduce the probability that distributors (in their enthusiasm) will make false claims getting the corporation in trouble with FTC and other watchdog organizations.
Ability to reach millions of potential buyers on social media where referrals take place.
Leveraging the company sales and conversion capabilities at the lowest levels to increase product sales.
We have written a specialized social media software platform which is perfectly suited for Direct Marketing Leadership. This allows us to partner with you to create the most creative and compelling social media content and push this out to all of your downline’s social media channels.This content is focused on 4 main areas of the business, product education, product sales, general content based on the vertical market (example “general health”), and encouraging individuals to join as distributors. The greatest part is that your direct downline gets all the sales and distributors so your downline keeps growing and growing.
We have designed this software and solution with YOU in mind. We know you are busy … crazy busy! So we are able to do all the heavy lifting and only leverage a few minutes of your time each month to pull all your (and your team’s) expertise on product promotions and sales to push this out to the masses. We do the rest!
Think about the idea of posting to not only thousands of your downline’s facebook accounts, but also their Twitter, LinkedIn, Tumblr, and Google My Business accounts. Your reach would be Incredibly powerful!
Leverage Your ability to sell. You didn’t get into leadership by chance. You have a great ability to sell and motivate that others may not possess. This allows you to leverage this piece of you and give it to everyone in your downline simply and easily. Now..they are expert sales distributors thanks to you!
No one knows the products better than you do. It’s crazy to expect new distributors to represent the products properly when they really don’t know much about them. This can also get the company into a LOT of trouble by enthusiastic distributors making false or exaggerated claims! This can really allow you to educate about the products to the masses. Not just your distributors, but to everyone they know and are connected to on social media.
While Distributors may be users of the products, and genuinely love them, recommending them can be scary for many people. Public speaking and talking to strangers are societies #1 greatest fear. Not anymore!! Now you can be bold yet tactful and personalize your message to them to sell like the product should be sold to their friends and family. That way you can take the reins and do the selling in their behalf, yet they will receive the commissions… boosting their confidence to go out and sell more after they see it working with people they know.
That’s right! We write all the content using something called “Short Codes” which are things that look like this [name]. Whenever the software sees [name] it replaces it with their actual name just like in the mad libs when we were growing up. This personalizes social media content to them, their city, their company name etc…to make it sound like it’s coming directly from them on their social media account. Suddenly…you have thousands of social media experts boosting their sales!
Remember, it’s not just the thousands of accounts you are reaching, it’s the hundreds of people connected to those thousands of accounts. This reaches hundreds of thousands of eyeballs each day and even more when we use hashtags to reach many more people. We call this unquantifiable perpetuity.
You have control over the marketing message, the education, branding, images, everything! But even more important than this, they feel like they’re in control as well because they can go into their customer portal and control what goes out on their social media channels. That way everyone is in control and no one is surprised by a piece of social media content going out on their Facebook account that they didn’t know about. You and they are in control!
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